Find it hard to get teens and tweens to talk? Get the conversation going with Hot Chocolate and Current Events! Reading the newspaper is a habit of great leaders and thinkers. Won’t you join us for a year of family-friendly and fascinating news articles? This week, add a box of donuts for an extra incentive. We’re talking business and marketing in the news!
Do you know which storied purveyor of fried dough glazed with sugar is changing its name?
Get the article:
Plot these points on a map:
Learn these vocabulary words:
superfluous—unnecessary, especially through being more than enough
sacrilege—misuse of what is regarded as sacred
pigeonholed—assign to a restrictive category or class
Discuss the following questions:
Where does the story take place?
What is the main topic, problem, or issue?
What is your reaction to this article?
Do you think that the second word in the brand’s name is superfluous?
Why is it sacrilege for New Englanders to say they don’t like “Dunks”?
Do you think it’s a good idea for established brands to change their names?
Why do you think this company decided to change its name?
Do you think the company is being pigeonholed as a donut place?
Do you think the name change will help Dunkin’ be more successful?
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